THIS THIS THIS THIS THIS.
If you didn’t recognize the difference, you are a part of the problem
My thoughts on the SheaMoisture commercial:
Of course it was problematic that the company included white women and a light-skinned “acceptable” black woman. But my first and strongest feeling was that there was a stark difference between the black woman’s words and the white women’s words with regard to the violence and trauma they experienced. Consider the opening statements from each woman:
Black woman: People would, like, throw stuff in my hair. And then I would just be walking and there would be little paper balls in my hair. I hated it because its like … I have this and people made fun of me for it.
White woman #1: Lots of days staring in the mirror like ‘I don’t know what to do with it!
White woman #2: I didn’t know if I was supposed to be a red-head. I dyed my hair blonde for 7 years…
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