SheaMoisture: Black Women, Parasites & Violence

If you didn’t recognize the difference, you are a part of the problem

Zone of Non-being

My thoughts on the SheaMoisture commercial:

Of course it was problematic that the company included white women and a light-skinned “acceptable” black woman. But my first and strongest feeling was that there was a stark difference between the black woman’s words and the white women’s words with regard to the violence and trauma they experienced. Consider the opening statements from each woman:

Black woman
: People would, like, throw stuff in my hair. And then I would just be walking and there would be little paper balls in my hair. I hated it because its like … I have this and people made fun of me for it.

White woman #1: Lots of days staring in the mirror like ‘I don’t know what to do with it!

White woman #2: I didn’t know if I was supposed to be a red-head. I dyed my hair blonde for 7 years…

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About Bookmark Chronicles

Hi! I'm Rae. 23. Avid Reader, Book Blogger. Intersectional Feminist. Gryffindor.
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One Response to SheaMoisture: Black Women, Parasites & Violence

  1. Pingback: April Wrap Up! 2017 | bookmarkchronicles

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